May 18, 2023
 min read

Iconic Engine Brings the Future to NAB 2023

Iconic Engine amazed at NAB with our cutting-edge XR tech, including the Metaverse Engine, Holometric cinema, and engaging demos. Pushing boundaries!

The Iconic Engine team recently attended the National Association of Broadcasters (NAB) conference, where we had the opportunity to showcase our cutting-edge XR technology at an invite-only suite. Our Metaverse EngineTM  was a major hit among those invitees. We showcased how our revolutionary Metaverse platform could power different experiences including:

  1. Vasoo: a Metaverse Experience
  2. Our Digital Asset Management System, a part of the Metaverse Engine that allows creators to build environments, avatars, and toys that can be monetized within our platform
  3. The AR Drone Racing League Miami Championship Companion App sponsored by T-Mobile
  4. Our Holometric Cinema: a Location Based Entertainment System

Iconic Engine’s Metaverse EngineTM is a powerful platform that enables users to create and explore immersive virtual worlds. We were able to showcase to our attendees that users and creators can embody new personas by selecting avatars, build and explore virtual environments via the Digital Asset Management system, and collaborate with others in real-time.

At NAB, we also had the chance to talk about our Holometric cinema, which is a location-based entertainment system. It is a cutting-edge chair that offers a truly immersive XR experience, allowing users to feel as if they are part of the action. 

A few of our team members were able to explore the NAB show floor, but for most of the visit, we were booked from 9AM to 7PM showcasing our technologies. We had the opportunity to discuss a few potential projects with multiple acts in Vegas including performers from America’s Got Talent, a popular TV show that features talented performers from around the country. We were also treated to a stunning laser concert by John Laraio that showcases the potentials of what is possible in Location Based Entertainment.

We had a fantastic time at NAB this year, and it was an absolute pleasure to be able to showcase the great work from our team and to receive such positive and engaging feedback especially when comparing us to other Metaverse’s capabilities. There were many attendees who commented about how other Metaverses looked pretty, but our Metaverse EngineTM was truly engaging. We are excited to continue pushing the boundaries of possibility and technology.

Check out the video to get a glimpse of our experience.

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