Hollywood, CA – XR and Location Based Entertainment powerhouse Iconic Engine proudly announce their latest star-studded project in support of Earth Day and benefitting The Leonardo DiCaprio Foundation. “Earth”, a music-led initiative and video released on YouTube, raises awareness for climate change and the environment. Multi-platinum recording artist Lil Dicky leads a star-studded cast including pop icons Justin Bieber, Ariana Grande, Shawn Mendes, Ed Sheeran, Sia, Snoop Dogg and more.

“As one of our most visible and socially important works to date, we knew we had to nail the creative design for an audience expected to top 1 billion, ” says Julian Sarmiento, Chief Creative Officer at Iconic Engine.

Iconic Engine recently made news at both Cinemacon and NAB with the debut of their Holometric 4D Cinema solution for LBE exhibitors and distributors, worldwide. Iconic Engine has offices in Los Angeles, London, and Mumbai.