DORITOS BOLD STAGE
Here’s a project that let fans everywhere feel like they were at the SXSW BoldStage. Through the mobile app Digital Domain created, fans not only watched the interactive 360 video streams but controlled the stage for performers like LL Cool J and Public Enemy! What does “control the stage” mean exactly? In-app functionality it allowed fans to post direct to Twitter using #BoldStage and vote for the next trigger of special effects from smoke to lasers to fire.